Don’t expect leads will be derived soon after joining a networking group. Getting business is about building relationships. This takes time.
Successful networkers look for ways to refer business to their fellow group members. The more you give, the more you get in return.
Work to develop relationships outside of the networking circle. An occasional lunch or social activity helps.
Don’t miss networking meetings unless necessary; and if you do, get a substitute to take your spot. Just like with advertising, repetition is a key.
Always be prepared to give your 10-30 second “elevator pitch” that gives fellow networkers a quick idea of your business and the value it provides. Most groups begin every meeting by having members give a concise statement about their businesses.
Remember, ultimately it not who you know… it’s who knows you!
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