Only in the mind of the designer does an inch make a difference.  It doesn’t happen too often, but occasionally I run across designing types so in love with their creations they can’t bear to give an inch, so to speak. 
For example, a 28″ x 36″poster.  Hmmmmmm.   It won’t fit on a 28″ x 40″ press – though the max size is 28″ deep, you still need to allow room for  bleed and color bars.  So, we put it on our 43″ x 63″. 
No problem…..except for the price difference.  That 1 inch resulted in the job costing 3 times more than what it would have costed had it been run on a 28″ x 40.”

A 28″ x 36″ poster on a wall three feet away from a 27″ x 36″ poster.  Could you tell the difference?

The design world is an infinite place where creation should always run unbridled….until press time draws near.  As with sound, where eventually pure digital has to be converted to analog waveforms, so also do the best designs eventually make their way to the finite world that is press equipment.
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